Adverse events reporting

Summary
Social Media
Trained AE reporting
Summary
Adverse Event (AE): An adverse event is any undesirable experience associated with the use of a medical product. An AE should be reported whether or not it is related to or caused by the product

At Idixit we have over 5 years experience in the detection and escalation of Adverse Events within a strict regulatory environment. We provide monitoring of forums, Facebook pages, Twitter and the wider internet 24 hours a day, 365 days a year.

Social Media

Taking the leap into Social Media

Over the last 5 or 6 years we’ve been lucky enough to work with a number of major pharmaceutical brands in their forays into the use of social media as a tool for brand communication and engagement. Given the regulatory hurdles, it is understandable that up until recently,the approach to social media has been more risk adverse than that of other industries. More and more, however, there is a willingness and desire in the market to launch innovative brand communication campaigns.

Indeed, with the correct moderation systems in place, there is now a really big opportunity for the win-win situation of increased brand loyalty combined with provision of vital support communities to the end user.

From what we’ve seen, on forums and Facebook pages alike, when the company can provide a safe place for healthcare discussion to take place and flourish, then not only it is greatly appreciated by the end user, but it also ensures that the conversation takes place under their watch, as opposed to elsewhere on the Internet. Furthermore, in today’s connected and open online climate, this investment is an absolute must if companies are not to be left behind.

Trained AE reporting

Technology combined with human judgement

Companies needn’t be discouraged by the potential costs nor the outcome of using social media channels. At Idixit we believe in combining technology and human resources to provide maximum efficiency and results. Adverse Events very often require trained judgement that can simply not be provided by extra CPU or algorithms. We use our custom technology to make sure that 100% of social media interactions are put before the eyes of our trained moderators within minutes – allowing extremely fast escalation if required. We believe this provides the best of both worlds – machine like efficiency and traceability but with human judgement.

Get in touch.

Contact us today for more information on how we can help you monitor Adverse Events in social media...

FacebookTwitterGoogle+LinkedInShare